meet annie jackson, the co-founder and chief operating officer of credo, a san francisco-based beauty retailer with the largest clean beauty selection in skincare and makeup (that’s huge!!). beyond their incredible clean beauty offerings, credo is helping to raise the bar for clean ingredient standards and make us all think about the products we use every day.  

we caught up with annie to learn how she became interested in the clean beauty space, how clean beauty can help more women feel empowered, and the clean beauty trends she’s most excited about.  

basd: how did you become interested in the clean beauty space?  

aj: i have been in beauty most of my career – on both the retail and brand side. i was lucky to have worked with shashi (our late founder of credo) for over 20 years off and on (we were both at sephora in the beginning in ’97). shashi was a true visionary and saw this clean beauty tidal wave coming long before anyone else. in 2012, when we first starting talking about this “idea” of shashi’s i was working (back at sephora for the second time!) and periodically he would share with me his concept of his “natural beauty mecca” that we ultimately named credo. later in 2013, when i decided to leave sephora and take some time off with my family i started filling my spare time researching clean beauty for our credo concept. almost immediately it was clear that he was onto something amazing, and this fresh, new generation of indie brands needed a retail platform to showcase their products that aligned with their values. these entrepreneurs and founders were passionate about beauty but also conscious and informed about the harmful ingredients that exist in most conventional products – it was the catalyst for credo and it was wildly exciting, ridiculously challenging and so, so fun. for us, truly there was nothing better than creating this business. our name - credo - is reflective of the belief that there is a better way to look beautiful with both style and substance. it’s a belief in a holistic vision for what beauty is: looking good and feeling good.  

b: you’ve established credo as a leader in clean beauty. how does clean beauty make women feel more empowered?  

aj: as an industry, clean beauty was largely kicked off by female entrepreneurs and female public health activists in the late 90s/first decade of 2000. knowing that women are more vulnerable to breast cancer and other illnesses that may be in part triggered by exposure to harmful chemicals – even in small doses like those found in personal care products.  and, these early movement builders also knew that the chemicals a pregnant woman is exposed to often cross over to the developing child.   

more recently we have found some of the most dynamic new founders are conventional beauty ex-pats that knew there had to be a better way to create a brand that aligned more with their own healthy lifestyle. it’s also a tremendously collaborative and supportive space – women cheering other women on and encouraging them to start their own brand even if it will ultimately become their competitor. we actually have a number of brands at credo introduced to us from other brand founders. 

and for us at credo it is so rewarding to see a brand succeed and start to scale when we all started together so small, building our respective businesses every single day – facing challenges and supporting each other through them.  

b: do you think that putting a focus on education has helped credo to become the leader in clean beauty?  

aj: credo’s mission is to change the way people think about the products they use every day. it is why credo exists and the reason we started this company. so the responsibility is enormous. especially since we are a platform for clean beauty, amassing what we believe are the best brands the space has to offer. from day one, we created the "dirty list," a robust list of ingredients which, due to safety and/or sustainability concerns, cannot be used as ingredients in any of the products we carry.  as the leader in the clean beauty retail, we are determined to push the industry in a better direction, so we implemented our “credo clean standard" last year. our credo clean standard is a comprehensive agreement with every brand we carry. our clean standard is a roadmap for ingredient sourcing, manufacturing and backing-up marketing claims. all of this deserves intense education. so education is the corner stone of what we do – and where we spend most of our time. 

really, the two biggest barriers we face often as we are gaining momentum on our mission: informing customers that the industry is under-regulated and companies can use chemicals linked to serious health and/or environmental issues. (or they even imply that the products they make are safer or more natural than they really are.)  and the second is the perception that you have to sacrifice efficacy for healthy ingredients.  

last, but really very important is educating on all of the brands we carry, their story, why we chose them. 

our job every single day is to reinforce in our messaging and our stores through our staff and events is that for clean to have an impact our staff must be prepared with accurate information, be informed about the brands we carry and help to be a resource for our customers and we never want that to change. so constant and effective education – that is our sole focus. 

b: do you have a morning routine that helps to set you up for the day ahead?  

aj: i get up super early and read the times and women’s wear daily and scroll ig and then go to a 6am power yoga class. at 7am real life kicks in and it is chaos in my house with everyone trying to get to where they are going and i usually reach the office by 8am (ish). but just having that quiet alone time is really essential for me. 

b: what do you do each day to keep yourself strong—emotionally and physically? 

aj: i am working really hard at disconnecting.  we have more help now at credo – for the longest time it was just me, cath (our head of ops/customer service/hr….everything, whit (visual) and lydia (marketing) and we had more than a few stores and whole helluva lot happening and i could never unplug.  and i didn’t want to.  but we are 6 years in and damn, i’m tired!  so i really try hard to get those yoga classes in each morning, i try and sleep and i try to enjoy time to myself and with my family on the weekends. my kids are 18 and almost 16 – i don’t have much time left! 

b: tell us about a time you made a mistake in your career and what you learned from it?  

aj: losing shashi in 2017 was horrendous. when he got sick, we were in the early stages of starting credo and it gutted me. but i was also suddenly running a company – so the mistakes i made were endless. but i think the biggest mistake i made was trying to keep it all going and not leaning on our investors more and asking them for help. they are more than investors, they (seb lepinard who is the founder of next world our investor) incubated credo and i wanted to keep it all going and make sure they had confidence in spite of losing the person they believed most in. but there were some really dark days there and they would have jumped in if i had let them. you learn the hard way. 

b: at the end of a busy day, how do you unwind?  

aj: i would love to say walking my dog. but he’s terrible and barks viciously at everyone – so it actually is just more stressful. so once that’s over – wine. 

b: what trends in clean beauty are you most excited about?  

aj: well this is not a trend but crucial for our planet and i love that all our partners in business are committed to jumping on right now on collaborating and acting on more sustainable packaging options. credo has informed and conscious customers. they have likely heard that every year, 8 million metric tons of plastic end up in our oceans. and while a lot of that waste is grocery bags and single use plastics like takeout containers, consumer products packaging also plays a huge role.   

we cannot go on like this; as a society, we need to change the way we make, use and dispose of things. in short, the work that we have to do between now--when the majority to cosmetics are in plastic containers, and less than 10% of plastic is even recycled--and living in a world where everyone is composting--is huge. so the push from customers and from credo to our 130 brand partners needs to be ambitious, but it can't be unattainable. that's what we're working on right now. 

ashley meston knew there had to be a better option for clean and efficacious skincare, and, together with her partner, launched basd body care. we chatted with ashley to learn what she loves most about herself, who inspires her and, of course, how basd came to be! 

basd: can you tell everyone how basd came to be? 

ashley meston: it started with an idea that a brand has a responsibility to mean something to people and drive change. basd is plant-basd and ethically basd yes, but if you urban dictionary the name basd it means a confidence in yourself and not seeking anyone’s approval. we wanted to create a community and products that spoke to that. that allowed people to feel so good in their own skin that they didn’t have to worry about any other bullshit. it took us a lot longer to build the products but the idea of the brand is a sentiment of how we (my partner and i) live our life. 

b: what made you passionate about clean products—specifically clean skincare?  

am: over my career in natural health products i’ve been fortunate to learn more about the importance of ingredients and the value of what goes in your body. what goes on your body is no different and unfortunately some brands don’t take the care to choose clean and toxin-free ingredients. i knew there had to be a better option and started looking for brands that aligned with my values on clean beauty – safe, efficacious and clean. over the years the options have become better but there is still a long way to go, i knew i could help and haven’t looked back since. 

b: what do you love most about yourself?  

am: i think i love my voice, not the actual sound of it but the confidence i have to speak my mind. it’s become an important part of who i am and i think something that people depend on. 

b: what’s your definition of a strong woman?  

am: i am fortunate to know so many strong women in my life and every one of them displays a different quality that i would call strong. my mom has an unshakeable dedication and focus on our family, my friends show their strength through kindness and resilience, my colleagues show their strength in their voice and confidence. my daughter shows her strength in her curiosity and playfulness. i guess for me, being strong means the confidence to be unapologetically you.  

b: what’s your advice to women looking to start their own business?   

am: go for it and bet on yourself! you will over think it, it will be scary and times will be hard, but you need to just jump. 

b: what do you do each day to keep yourself strong?  

am: to say that i do something every day is generous; i check in with my partner and kids, share my day, and try to do some simple movement, even stretching makes me feel grounded. one thing that i don’t ever let happen is allow someone to make me feel small or unheard. if something happens in my day that challenges this, i address it and keep moving forward, i don’t ever let someone bring me down. 

b: tell us about a time you made a mistake in your career and what you learned from it?  

am: i’ve made lots but i honestly think that is a good thing because i have learned from each situation. every time i’ve made a mistake, it’s because i didn’t listen to my gut, i didn’t trust myself in the moment and i allowed myself to accept something that didn’t’ feel right. one of my biggest mistakes was thinking that i knew everything instead of actually taking the time to slow down, listen and learn. 

b: who inspires you?  

am: my mom. she is my powerhouse. she has a resounding strength and confidence that i find incredible. she is driven yet selfless and i’m constantly in awe of it. 

b: do you have a favourite quote or mantra?  

am: be fearless in pursuit of what sets your soul on fire. 

with the onset of the new year, you can’t help but be inundated with media headlines like ‘new year, new you,’ ‘your best year yet,’ or ‘the year of self love.’ these may all be catchy headlines but what does it actually all mean? and how do we accomplish this for ourselves? 

the idea of self-love is often expressed as words of encouragement for the time stressed babe who battles with finding moments for themselves and puts others first. the remedies often include a hot bath (with amazing body care products… ‘ahem’ insert self-plug here), a long walk, time with friends or some self-guided mediation. i am supportive of all of those but I find when it comes to my own form of self-love, it often begins with the voice in my head. the voice of confidence and (sometimes) resiliency to keep going, the voice that finds compliments for myself instead of detractors, the voice that actually says (albeit internally) “i don’t care what other people think, and i’m not seeking your approval or permission.” 

finding this voice though can take some time and can feel like a foreign language where google is not translating. for me, this confidence came partially with age and the idea of truly believing in my own self-worth and value. this is not an easy lesson to teach for anyone and unfortunately is one of those things that takes time and experience, but i promise it does come. 

it comes when you allow yourself to actually become vulnerable with, yes, your own self. when you can take the time to look internally and identify what you are really proud of, what your values are and what you won’t stand for. 

my own ‘self-love’ journey started with an innocent motivation of trying to please everyone and resulted in stretching myself and my values too thin, disappointing more people than i was helping and ultimately disappointing myself. to fix this i had to have a conversation with myself about why i felt the need to please and why, i didn’t value myself or my own time? 

this can be a unnerving conversation to have with yourself but if you experience the same challenge, i encourage you to push through and  start a conversation with you! start with a dialogue in your head,  then i recommend quickly graduating to a journal (or computer) where you can begin to see the words in black and white. from there, say it out loud, not as sheepish words beneath your breath but actually out loud in an auditable voice so someone (you) can actually hear what is being said. Do this again and again until you really hear yourself. 

what it comes down to for me is the idea of self-love is actually about starting with yourself and understanding what you are really about. From there, yes embrace the moments of care and the intimacy of personal time but once you have the conversation with yourself you may realize that you don’t need a ‘new you’ but instead you might realize the current you is pretty fucking great. 

as we head into a new decade, these are the trends we're here for. 

plant-based sustainability 

in the last decade, babes started saying no to putting nasty chems on their bod. this movement isn’t going anywhere. in fact, we predict that 2020 will see a renewed focus on clean beauty made from simple, natural, plant-based ingredients... plus an emphasis on products that are safe, transparent, ethical and sustainable. it's not just about finding products that are good for us—environmental impact is important, and products need to be good for the planet, too. we're all connected, babe. and it’s about time that we all started realizing that mother nature’s future is also our future. 

body positivity 

we're seeing a much bigger focus on feeling good in the skin we’re in. case in point: 2019 was the first year that l'oreal, the world's largest beauty brand, saw more growth in skincare than makeup (like, whoa!). healthy skin is more than just looking good. healthy, nourished and hydrated skin feels awesome. "people care about the products that go on their bodies, and they want their skincare products to be made with clean, effective ingredients that make them feel sexy and empowered," says ashley meston, co-founder of basd. life is all about being the best you can be—and finding products that make the most of how you feel in your beautiful bod.  

there will also (hopefully!) be a sea change in the way that we talk about skin. "we've also got to rethink the way we talk about 'good skin' vs. 'bad skin.' because […] skin shaming for acne or rosacea eczema has to be this decade's problem to solve," says well + good, in their 2020 wellness trend predictions. we're so here for it. 

beauty from the inside, out 

skincare is super important, but the next decade will also see a change in how we approach beauty—from the inside out, naturally. "we're most excited about ‘the lit from within’ glow which is set to be trending in 2020. taking care of our skin is mandatory, but also taking care of ourselves from the inside is goals!” say lisa and danielle from holistic beauties. 

we couldn’t agree more! the food you eat has a direct link to your skin, hair and nails. in 2020, expect to see more products made to help you stay youthful and age gracefully. "you're beautiful just the way you are, but you're going to start to see more products made to help counteract some of the factors that cause premature aging (factors that are outside of your control!)," says meston.  

need some inspo for holiday gifts? don't stress, we got you! we've rounded up our top healthy gift ideas for all the babes in your life (whether they’re naughty, nice, or somewhere in between).  

the party host 

our fav hostess gifts involve bubbles—prosecco or champagne (if it's a special occasion) and always basd body wash. our body wash is equally at home as a hand wash next to the kitchen sink, where it lathers into rich bubbles that will keep your host’s hands soft and hydrated. 

your diy babe 

your most diy babe will appreciate a healthy hot chocolate that’s spiked with one of our all-time fav flavors: mint! layer up the ingredients for these peppermint hot chocolate pots into 2-cup jars for a super cute gift!  

the special guy 

guys typically buy fewer clean body care products than women. this holiday, give him the gift of clean, ethical and plant-basd body care with our holiday bundle—our body wash, body lotion and coffee body scrub—at a great price. 

your boss (or that coworker who you aren’t sure whether you’re gifting or not) 

are you exchanging gifts or aren't you? keep a couple of our stocking stuffers—our mini body wash and body lotion duo in invigorating mint—for easy gifts at a great price. (you can also pop them into stockings hung by the chimney with care, hint hint.)  

the foodie babe 

any dessert lover will go nuts for our rich and hydrating moisturizer, body wash and coffee scrub bundle in indulgent crème brulée (it smells just as good as the real thing).  

pssst... one more thing 

lastly babe, this time of year can be stressful, and it’s so important to do something nice for yourself. whether it’s taking some quiet time, indulging in a new self care ritual, or treating yourself to something that makes you remember that you got this. 

rich hot chocolate is one of the greatest things to sip as the holidays get closer. not only is this version plant-based and low in sugar, it also features one of our favorite ingredients... mint!  

hot tip: layer the dry ingredients in a 1 and 1/2-cup jar, topped with vegan chocolate chips and marshmallows (we used vegan peppermint marshmallows!) for a super sweet diy gift.    

makes 4  

Ingredients: 

• 4 cups unsweetened coconut milk 

• 1 scoop fermented organic vegan proteins+ by Genuine Health in chocolate   
• 3 tbs cacao powder 
• 1 tbsp maple syrup or coconut sugar 
• ½ tsp peppermint extract  

Optional:  

• vegan chocolate chips and marshmallows 

Directions:  

1. put all ingredients into a saucepan and gently whisk over low heat until hot but not boiling.  

1. pour into mugs. decorate with marshmallows if using, and serve!  

this one goes out to all the guys. our partners, our dads, our uncles, our nephews, our friends and other babes who have inspired us. where would we be without them? we want to help keep them healthy, and re-evaluating their skin care routine (or potential lack thereof) is a great place to start.  

men have historically been portrayed as strong, brave and thick-skinned (literally), but their skin is no thicker than women’s... especially when it comes to exposure of chemicals. the reality is that chemicals in our grooming products don’t discriminate, they enter all our bodies through our beautiful skin, where they have no business being.  

“on average, men use 6 products a day, women use 12 products. there are hundreds (if not thousands) of ingredients being exposed to our bodies,” says lily tse, the founder of think dirty, an app that helps educate consumers on cleaner options. with that in mind, here are six simple reasons to help the men in your life switch to cleaner options. 

reason #1: we know these chemicals are getting into our bodies 

we often think of skin as a barrier to the outside world, but much of what we put on our skin can end up in our body. some blog posts estimate that up to 60% of what we put on our skin can be absorbed by the body—and this percentage can increase when we’re in a hot shower, some say. but we all use different products made with different ingredients that may contain chemicals with different absorption rates, making this nearly impossible to estimate.  

beyond all these estimates, here’s what we do know: chemicals commonly found in grooming products—like phthalates, parabens, triclosan, and oxybenzone—get into our bodies and show up in our urine (and who knows where else!). 

reason #2: chemicals in grooming products can affect men differently than women 

links have been made between environmental toxins, like BPA, phthalates and other chemicals and male health.  

these conventional products being marketed to men can include nasty chems that score 8 on think dirty (this means they’re no-go): 

• men's face scubs can contain formaldehyde-releasing chemicals that are not only skin irritants, but also known carcinogens 
• men's body washes and cleansers can contain butylated hydroxytoluene (aka bht), which poses a particular concern for men’s hormones 
• men's shave gels can contain triclosan, which is disruptive to men’s hormones and a known threat to aquatic creatures 

reason #3: there are fewer clean skincare brands and personal care products marketed to men  

the guys in our life may not buy as many clean grooming products as women do, but that doesn’t mean that they’re less impacted by the chemicals found in them. men use 6 products daily that contain 85 unique ingredients, on average.  

that means that there are six opportunities (at minimum) to switch out his products for cleaner options. look for products that can do double-duty, like an organic toxin-free body scrub that can also be used on the face for an after-shave glow, a clean non-gmo body wash that can stand in for shampoo, and a paraben-free lotion that can be used on all his skin like his hands, face and the whole body. 

reason #4: many men enjoy their grooming ritual   

we're lucky because self care is becoming more inclusive—society is supportive of men taking better care of themselves, and this includes grooming. it's clear that more clean products and education is needed to help us all make healthier choices for our body. until that happens, show him that using clean skin and body care made with natural, toxin-free ingredients can be just as luxurious (and waaay more enjoyable than using conventional products). well-made natural personal care products just feel better. 

reason #5: switching to clean skincare has research-backed benefits 

we do have some good news: one study found up to a 45% decline in urinary concentrations of certain phthalates, certain parabens, triclosan, and oxybenzone occurred after just 3 days of switching from conventional grooming products to clean body care products.  

“to make sure you understand ingredients, use think dirty to check out products before shopping,” says tse. the think dirty app can make shopping for clean products so much easier. he just needs to scan the product barcode for easy-to-understand info on the product, its ingredients and cleaner options. helpful hint, anything that scores 0-3 is considered free of any harmful carcinogens or toxins, meaning you’re good-to-go, babe. 

reason #6: we all deserve clean products 

switching him to cleaner products won’t *just* benefit the amazing men in your life. clean, ethical products made with plant-based ingredients are better for everyone: our oceans, our rainforest, and if your products are leaping bunny certified (i.e. cruelty free), they are better for our furry friends. it's all connected. and don’t we all deserve clean, good-for-you skincare? 

references: 

https://www.scientificamerican.com/article/should-people-be-concerned-about-parabens-in-beauty-products/ 

https://www.ewg.org/research/mens-health/heart-disease 

https://www.ncbi.nlm.nih.gov/pubmed/28759207 

Berger KP, et al. Personal care product use as a predictor of urinary concentrations of certain phthalates, parabens, and phenols in the HERMOSA study. J Expo Sci Environ Epidemiol. 2019 Jan;29(1):21-32 

https://www.ncbi.nlm.nih.gov/pubmed/28759207 

https://www.ewg.org/skindeep/2004/06/15/exposures-add-up-survey-results/  

Harley KG, et al. Reducing Phthalate, Paraben, and Phenol Exposure from Personal Care Products in Adolescent Girls: Findings from the HERMOSA Intervention Study. Environ Health Perspect. 2016 Oct;124(10):1600-1607. 

it usually starts with a sniffle and can end with a sick day or two... brace yourself, babe because cold season is coming. we don't want you to miss out on all the fun that fall has to offer. that's why we’ve compiled our top tips to help keep your immune system strong and functioning at its best:  

fill in nutritional gaps 

good nutrition is the foundation to good health. a colourful, whole foods-rich diet not only provides our bodies with vital vitamins and minerals that help fuel our immune system. where to start? choose foods that make you feel good. what this means is ditching processed and sugary foods. next? eat lots (and lots) of fruits and vegetables in as many different colours as you can (you are what you eat!). take it to the next level with superfood supplement to support your diet with powerful nutrients that can be hard to find.  

love your gut  

probiotics are awesome for supporting digestion, but did you know that probiotics can help to support your immune system, too? that’s because up to 80% of your immune system’s cells and tissues can be found in your gut—just one of the reasons why a probiotic can be your BFF during cold season. probiotics have been shown to help prevent catching a cold. if you end up getting sick, taking probiotics could even shorten your cold by up to 2 days. look for a shelf-stable probiotic formulated with multi-strains (which have been shown to be more effective than single strains).  

ditch the refined sugar 

one study found that sugar intake lowered immune function by 50%, yikes! be careful of sneaky sources of sugar by reading labels. when you’re cooking, swap out refined sugar for more natural alternatives like honey, maple syrup and stevia. if you’re craving a snack, check out these low sugar energy bites.  

stress less 

ever feel like you get sick whenever you’re stressed? studies show that stress and immune function go hand-in-hand. Here’s how: hormones like cortisol and adrenalin get secreted when your body is stressed, then these hormones can suppress the immune system. a couple of research-backed ways to reduce stress include mindfulness and meditation, some daily time for self-reflection, socializing, and getting outside—even for just a few minutes. see? not so hard!  

Get into self-care 

self-care is a term that’s thrown around a lot. while most people think it has to be an indulgent trip to the spa, self-care can mean a lot of different things. figure out what makes you feel most like your awesome self, and schedule time for it each week! for example, try getting 7-9 hours of quality sleep per night, adding some weekly exercise to your routine, and don’t forget a warm bath and body lotion ritual to bring you back into your body. just make sure you’re lathering up with body care products that are clean and free from chemicals—and smell great, too.  

let’s get minty 

mint is one of our favourite ingredients to use when it comes to cooking and making yummy beverages. but did you know that mint is also a super beauty ingredient known for its amazing skin benefits? let’s break down why we love mint for the skin. 

clean and balance 

mint has naturally occurring salicylic acid found in its leaves and is known for its strong antibacterial properties. this combination makes mint and effective but mild astringent which is great for cleaning the skin's surface and pores, preventive acne care, and helping to tone down any blemishes that surface. mint also contains vitamin A, which naturally assists with the regulation of sebum, which is important for those who have oily and blemish prone skin.  

soothe and cool 

mint is a natural inflammatory and will help to provide pain relief from a number of skin irritations. Mint also contains menthol, which creates a cooling effect (sometimes tingly) on the skin. These benefits bring an instant soothing sensation and actively treats the discomfort and inflammation that has disrupted your skin.  

glow up 

when mint is applied to your skin's surface, its active menthol ingredient helps to boost blood circulation and battle minor imperfections. mint is also rich in antioxidants, this will help protect your skin from environmental damage, provide a rejuvenating glow and keep you healthy. yes to fresh skin! 

keep calm and carry on 

mint provides an energizing and refreshing sensation when applied directly onto the skin. the scent released from mint is known to help make you feel invigorated yet provides a calming effect combating the stressors of the day. can we go mediate now! 

is it just us or do you want to treat your body to some invigorating mint basd lotion right away? 

Ever feel like it’s hard to get out the door as the mornings get darker and the weather a little colder? I feel you, babe. But here’s a secret: Better mornings start with routine. Having a morning routine will make you feel more energized, grounded and feeling like you can face your day head on.  

Here are four simple ways to use a routine to simplify your mornings... Because a better morning sets the stage for an amazing day. 

wakeup routine: set your alarm for the same time each day  
I know it's hard to get out of those warm sheets in the morning. But if you set your alarm for the same time each day (yes, even on weekends and days off), you’ll make it so much easier to take on your day because you’ll train your body to wake up around the same time. Plus, getting out of that warm cocoon at the same time each day will help strengthen your willpower! Win/win!  

morning routine: find a morning ritual   
It’s important to get grounded and relaxed with a morning ritual before you take on your day. Even if it’s just taking five minutes to sip a cup of tea, a morning ritual will help to relax and ground you, so you’re ready for whatever your day brings. Try finding 5 minutes to meditate, jot down what you’re grateful for, catch up on the day’s news or even squeeze in a quick workout.   

grooming routine: start in the shower  
What you put *on* your body eventually ends up *in* your body. That’s why it’s so important to start the day with products that are plant-based and free from chemicals. The best place to start is on your bod—because your skin covers the largest surface area. Our amazing body washes are made with organic ingredients and boast a perfect “0” score on the Think Dirty App. They’re super hydrating thanks to their high aloe content—and can be used as shampoo or shaving cream in a pinch. Plus, the invigorating mint scent will give you even more get up and go power to take on your day.  

breakfast routine: high performance breakfast  
Sleep is like a time machine to breakfast. You with me? Here’s a recipe for a smoothie you’ll actually crave—and best yet, it packs in amazing nutrition from mango and spinach, healthy fats from avocado and coconut milk, a spicy kick from ginger, and an optional protein boost. Blend it up and pour it into your vessel of choice and bring it along with you!   

The more you practice your new morning routine, the less you have to think about it and the easier your day becomes. Go get it, babe!