It’s that time of year again, when summer looms large in the distance and every fitness magazine and exercise product throws out that phrase—“bikini body.” You’ll be encouraged to try this exercise regime or that special diet, with promises that you’ll be beach-ready in just a few short months. But at basd, we have a different feeling about bikini bodies, babes, and it doesn’t involve changing your lifestyle at all. It involves you looking for a cute swimsuit you love and putting it on the body you already have. No overhaul necessary.
A few weeks ago, we came across this brill article, from Good Housekeeping, on the history and harmfulness of the very term “bikini body.” It covered everything from the early days of the diet industry (Slenderella, anyone?), right through Baywatch and Pamela Anderson, and smack into the (happier, much more accepting) turn of events that came with campaigns like #effyourbeautystandards. So why do we still see ads for bikini-body quick fixes? Bottom line: If you want to get healthier, or if fitness is your jam, awesome. We’re behind you. But be smart and safe about the programs and products you try, and don’t make changes just to fit into some impossible ideal of what your body should be.
basd is built on the idea that great, plant-based products should celebrate and nourish you, giving your bod the treatment it deserves. (PSA: Our coffee scrub is the best everyday indulgence). But it also deserves your pride, so don’t wait to show it off until you’ve lost those extra pounds or worked on those arms or toned up those legs; you’re perfectly you, so dig out the sunscreen, babe, and hit the beach.